Licence Upgrade Takes Michelle Lacey to New Heights 

Investors, Training,  Buyers and sellers,  Training

Image of Michelle Lacey from Lacey and CoThere’s few people in the Queensland real estate industry that can say they’ve worn as many different hats as Michelle LaceyFrom project manager, to property developer, buyer’s agent and now, a property manager for a portfolio of investment clients, Lacey’wealth of knowledge and experience sets her apart from the pack.  

After graduating from the Real Estate Institute of Queensland (REIQ) with a Licence Upgrade in 2019, Lacey has achieved unbridled success by opening the doors to her very own agency – aptly named Lacey & Co. For those wanting a similar success story, the property aficionado has some practical tips and tricksthink for aspiring agency owners to adapt.  

FIND YOUR WHY

Lacey purchased her first property in early 2009 – a one bedroom, art deco style apartment in New Farm. She knew from that moment that she was hooked on the world of real estate. Her career over the past ten years in property has seen her work as a project manager and property developer, before arriving at her current position as property manager for her portfolio of investment clients for Lacey & Co.   

For aspiring real estate professionals, it’s important to know your ‘why’ – like Lacey’s palpable passion for all things people and property. “I love all things property,” says Lacey. “I love the intricate detail of random finishes; I love finding the perfect property for someone, that suits their individual, quirky needs and I love how the home brings people together.” 

Love Property? Make it your career!

GET QUALIFIED

With a Bachelor of Business under her belt and experience working within her family-owned building and development company, Lacey Developmentsthe next step was to complete a licence upgrade. I needed to round out my skill set; formalising my knowledge base and building on this through the REIQ allowed me to continue controlling my projects,” says Lacey. I wanted to undertake the training through the industry preferred training organisation and know that it was not only relevant to my work, but also recognised by my peers.”  

Upon completion, Lacey opened the doors to her namesake business, Lacey & Co and has never looked back. The testimonials on her website alone are a testament to her commitment of continuous growth as a property manager and agency owner.  

ESTABLISH A POINT OF DIFFERENCE

When Lacey was envisioning how her business would look and feel to consumers, she knew that she didn’t want to blend in with her competition. “Lacey & Co provides a unique offering through our integrated property group with experience in property management, building, development and project management,” she says.  

KEEP ON KEEPING ON

Of course, opening the doors to your own agency comes with its own set of unique challenges. For Lacey, creating brand recognition and trying to cut through a crowded market in her first 12 months proved difficult in what was already a tough year for business owners. However, she has one key piece of advice for aspiring agency owners – “have clear goals, and get into it!”  

Lacey & Co. is a boutique, privately owned Property Management company offering professional full-service letting and property management to the residential property investment market in South East Queensland. Lacey & Co. was established to service our existing portfolio of investor clients fostered through the property development arm of our business group and is now available to the wider investment market. To view a full list of their services, or to contact Michelle Lacey and her team directly, please visit www.laceyco.com.au  

Here’s what others have to say

In February I decided to take steps to buy management rights to a unit complex. As I have not studied for some time I chose REIQ to do my RLA course. Initially I didn’t engage the help through student support but it came to a point I needed some assistance. Selina Randall and Connie McKee were wonderful help. I personally feel they went over and beyond to help me complete the course and enable me to follow through with final settlement of the new business in just a few weeks Thank you so very much ladies. You were both amazing
Irmy Thomas
Irmy Thomas
06:35 18 Jun 21
I contacted REIQ, as I wanted to upgrade my real estate licence to a full licence. I have now completed the necessary upgrade and I just wanted to thank all the staff and trainers who were my guides during this time. Particular mention to Rachael Wilschefski who did everything she could to help me and was a joy to talk to, Trudi Fleet was a fantastic support to me and a big thank you to the assessing team. If anyone is considering using REIQ to get their licence or upgrade, I highly recommend using REIQ. Once again, thank you. Helen Knight
Helen Knight
Helen Knight
00:31 05 Mar 21
Great training course was very informative. I feel I gained lots of knowledge and there is a lot of support from the REIQ team online, via phone and in person and am looking forward to starting my career in the real estate industry!
Laura Stills
Laura Stills
08:14 22 Oct 20
I found the REIQ Real Estate Licence Online Training Course was very good, easy to access, with brilliant course materials to read and assignments that really checked on your understanding of the details of every aspect of real estate practise. I enjoyed the course even though it took a few months due to working full time and found the support of the trainers and assessors very helpful and encouraging. Thanks REIQ Training team for helping me through!
Lindy Lear
Lindy Lear
10:47 18 Oct 20
Gerry MacKenzie
Gerry MacKenzie
06:53 12 Oct 20
Good course. Materials and tools given to finish the course easily. Was no problem to finish. Support is there if needed it.
Jade Dodds
Jade Dodds
09:11 09 Oct 20
I would like to share with you our experience that we have recently had through the REIQ Professional Development Team.We have had an awesome start to 2020 thanks to the great service provided by the REIQ Professional Development Team. Congratulations to Liz who started and finished her Certificate of Registration Course with the REIQ in December 2019. She loved the training, particularly the fact the trainers are experienced and still walk the talk and are active in real estate. Fast turnaround for marking of the assessments with help on hand by way of tutoring if needed meant she could get the Application to Office of Fair Trading for her registration happening quickly. We are thrilled, from start to finish with the course and application to Fair Trading she had her Certificate of Registration within 5 weeks. Really impressed with the training, help and support team REIQ gave Liz and the quick processing time by the Office of Fair Trading.We also regularly use the Property Management Support Service and General Agency Advice Service and believe it offers great value for our membership. The PMSS team provide practical advice by practising property management professionals who can relate to the everyday challenges property managers face.Keep up the good work Team REIQ,
RE/MAX Ignite
RE/MAX Ignite
05:56 21 Jan 20
I cannot recommend REIQ enough. The training, environment & staff were beyond my expectations. A special mention for Rachael who is a trainer at REIQ. Rachael knows her stuff. Her knowledge of the industry and style of delivery helped me get across the line and score my dream job.
Paul Conway
Paul Conway
05:11 15 Jan 20
I wasnt sure that I would get through the Agents and Licence course with everything I had on, made an attempt a year ago with another provider that went totally pear shaped but the REIQ course is structured in a way that made sense. While all of their trainers are experts in their field, they offer onsite student support on Tuesdays with Rachel providing the right advice and reassurance to get you there, even if you havent studied for a while. If you've ever wanted a career in Real Estate this is where you get started!
Lynette Nitson
Lynette Nitson
01:48 13 Jan 20
Great staff that are always helpful.
Kensington Ràpoza
Kensington Ràpoza
11:20 28 Dec 19
Great friendly environment
David Priest
David Priest
22:47 19 Nov 19
Very impressed with the trainers that I have had for the past 3 days. Each individual trainer was very helpful and made sure that everyone in the class understood everything before we progressed through the modules.
Shannon Goldsworthy
Shannon Goldsworthy
04:34 23 Oct 19
Recently completed my Licence course and thoroughly enjoyed the in-class tutorials taught by highly professional trainers with many years of industry experiences. The student support that is available every Tuesday is an extremely helpful resource, again with very experienced trainers to ensure you get the right advice the first time. REIQ has really structured the entire full Licence course end to end thoughtfully, especially when you’re new to this industry. Highly recommended!
Julian Phua
Julian Phua
07:01 02 Oct 19
Recently I completed the Real Estate Licensing course at REIQ and was blown away by the help and support provided by Ms. Connie McKee who is a trainer at REIQ. Connie is very professional and has years of knowledge and work experience in the Real Estate Industry.I am glad I chose REIQ as my pathway into the Real Estate Industry.
Kaizan Irani
Kaizan Irani
00:23 30 May 19
Helpful staff. Useful networking events and training videos.
Eagle Real Estate
Eagle Real Estate
02:27 25 Jul 18
Just done two days interactive training with Melissa Sullivan. Sensational! Such a great presenter and electric delivery of material. Quick paced and hands-on!Very glad to have been in this class!!! Awesome
Miles Griffiths
Miles Griffiths
07:01 26 Jun 18
Jason Bond
Jason Bond
10:29 19 Jun 18
Welcoming and friendly staff, always available to support their members. The Property Management Support Team is particularly helpful. Well worth the subscription fees just to have access to advice from these experienced practitioners.
Laura Valenti
Laura Valenti
21:29 16 Jun 18
Haydn Denovan
Haydn Denovan
02:51 20 Mar 18
Jacqui McKeering
Jacqui McKeering
02:01 08 Mar 18
Proud to be a member of such a prestigious organisation. Thank You for the support 🏡
Jamie Smith
Jamie Smith
07:28 07 Mar 18
Blake Richard
Blake Richard
01:34 05 Mar 18
Tina Nenadic
Tina Nenadic
12:57 02 Mar 18
Michelle Wright
Michelle Wright
04:07 26 Feb 18
Adam Milton
Adam Milton
01:52 22 Nov 17
Katie Cotton
Katie Cotton
10:04 31 Oct 17
Liam Hanlon
Liam Hanlon
12:06 05 Sep 17
Had Melissa Sullivan conducting the sales registration course for the past two days I have to say I think this woman is inspiring she kept the class focused and engaged throughout the two days. I dont normally complete surveys but felt that I wanted to share that this lady has inspired me to give sales ago and I never thought i would say that as i have been a PM and honestly never thought I could see myself as a sales agent... Thanks Mel for such a great two days
Karen Riddell
Karen Riddell
07:04 03 Aug 17

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